![]() “We originally pursued the trademark as a means to protect our business, our livelihoods, and the one singular product that was driving our sales at the time when it was just us two baking and running everything,” Shyu says. “We sincerely believe in our convictions that our little Mochi Muffins and pastries can bring about change for the better for all those communities,” Shyu says.īutarbutar and Shyu say they decided to pursue the trademark of mochi muffins under the United States Patent and Trademark Office in 2017 because they were advised that trademarking the product would protect their business. More from NextShark: ‘Jiro Dreams of Sushi’ director films mini-doc about chicken rice war between 2 Singapore hawkers They say they plan to continue to distribute safety kits for as long as they are needed. ![]() In 2021, with the help of family, friends and volunteers, they assembled and distributed over 22,000 safety kits with safety alarms to communities and senior homes in Chinatown and other cities in response to the AAPI hate attacks. During the pandemic in 2020, they provided financial support to an emergency relief fund for queer and trans people in San Fransisco. Butarbutar and Shyu use their bakery as a platform to support and empower LGBTQ-plus and Southeast Asian and Asian American communities. In addition to symbolizing their multiple identities, the muffins also brought communities together. ![]() “It’s something so beloved by so many now but comes from a happy-sad past of realizing and sharing his true self and sharing that truth with the world,” Wenter Shyu, Butarbutar’s Taiwanese partner who co-founded Third Culture Bakery in 2016, tells NextShark. More from NextShark: Pizza Hut Indonesia releases dim sum pizza – no, it’s not an April Fools’ joke
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